Post by sinthiya007 on Nov 7, 2024 7:14:41 GMT
There are several moments every day when we have a strong need to search for something on the internet. In these Micro-Moments, when we need a certain piece of information, brands that are at the top have an opportunity to make an impact.
But what are Micro-Moments after all?
With the mass adoption of smartphones and constant changes in consumer behavior, these Micro-Moments have emerged.
Throughout the purchasing process, consumers on page seo service use tools to compare prices, services and even product quality. They end up researching the company's reputation, looking for information and reviews.
And it is precisely at these key moments that consumers demonstrate intent with a simple Google search.
In line with this, Google established that there are 4 types of Micro-Moments:
“I want to know” Micro-Moment
This happens when the user wants to know more about something they saw on TV, something a friend mentioned, or something they saw while browsing the internet.
Here, the user is looking for more information, which does not mean that he intends to buy something.
Contextualized example: Two friends are having coffee, until one asks the other if he already knows the new iPhone. Then, the one who doesn't know, picks up his smartphone and searches for “new iPhone”.
“I want to go” Micro-Moment
In this case, the user wants to get somewhere, either by searching for a local address or using geolocation services, which indicate the route to the desired location.
It can also be when you are looking for establishments in the vicinity of your location, such as restaurants, shops, cafes, shopping malls, among others.
Contextualized example: A couple is on vacation in the Algarve and is looking for a place to have dinner, so they search for “restaurant in the Algarve” or just “restaurant”.
“I want to do” Micro-Moment
Nowadays, it is common to say that the internet is the best way to obtain knowledge, so when we want to learn something, it is quite practical to turn to Google.
At times when we can't ask anyone for help, we find ourselves researching how to change a light bulb or how to make our favorite dish.
It is worth noting that in these Micro-Moments, the amount of video results is significant.
Contextualized example: Arriving home, not knowing what to cook, a student searches for “easy to make dinner”.
But what are Micro-Moments after all?
With the mass adoption of smartphones and constant changes in consumer behavior, these Micro-Moments have emerged.
Throughout the purchasing process, consumers on page seo service use tools to compare prices, services and even product quality. They end up researching the company's reputation, looking for information and reviews.
And it is precisely at these key moments that consumers demonstrate intent with a simple Google search.
In line with this, Google established that there are 4 types of Micro-Moments:
“I want to know” Micro-Moment
This happens when the user wants to know more about something they saw on TV, something a friend mentioned, or something they saw while browsing the internet.
Here, the user is looking for more information, which does not mean that he intends to buy something.
Contextualized example: Two friends are having coffee, until one asks the other if he already knows the new iPhone. Then, the one who doesn't know, picks up his smartphone and searches for “new iPhone”.
“I want to go” Micro-Moment
In this case, the user wants to get somewhere, either by searching for a local address or using geolocation services, which indicate the route to the desired location.
It can also be when you are looking for establishments in the vicinity of your location, such as restaurants, shops, cafes, shopping malls, among others.
Contextualized example: A couple is on vacation in the Algarve and is looking for a place to have dinner, so they search for “restaurant in the Algarve” or just “restaurant”.
“I want to do” Micro-Moment
Nowadays, it is common to say that the internet is the best way to obtain knowledge, so when we want to learn something, it is quite practical to turn to Google.
At times when we can't ask anyone for help, we find ourselves researching how to change a light bulb or how to make our favorite dish.
It is worth noting that in these Micro-Moments, the amount of video results is significant.
Contextualized example: Arriving home, not knowing what to cook, a student searches for “easy to make dinner”.