Post by sumaiya12 on Nov 2, 2024 7:23:42 GMT
There is a clear correlation between the number of domains linking to a particular page and its ranking in Google search results. This is confirmed by research from dozens of services and projects that deeply study SEO issues: UpTimiser, Backlinko, Ahrefs, SEMRash, Moz, Similar Web, etc. Every year, these companies study thousands of sites in completely different niches, and each time the result is the same: backlinks are critical to the success of a site's SEO.
How to check the dynamics of backlinks?
Content
1. What are backlinks?
Backlinks are links from one content writing service website to a page on another website. They usually come from what is called a referring domain, or donor domain. Google and other search engines consider backlinks to be “votes” for the quality of a particular page. Google’s PageRank algorithm primarily analyzes how many people have clicked on that page. Accordingly, pages with lots of high-quality (this is important!) backlinks tend to rank highly in search engines. Backlinks are important because they: help improve a site’s ranking; distribute authority across different websites; make it easier for search engines to find new websites.
2. How to check the dynamics of backlinks?
An important condition for a good website rating and receiving quality traffic from search engines is the systematic dynamics of building up the backlink profile. At the same time, the number of backlinks should grow gradually, without sudden jumps. Why this is important, as well as the quality of backlinks, we will talk below, and now let's look at several services that will help in working with backlinks.
2.1. SE Ranking
SE Ranking will audit your site, research keywords, and check other parameters, including backlink analysis . All you need to do is enter the URL of the target website and click the Find Backlinks button. If you want more information, you can sign up for 14 days of access to advanced reports, but in this case you can only research one domain for free.
The basic SE Ranking report will provide the following information: domain trust rating; page trust; number of referral domains; number of backlinks; dofollow/nofollow link ratio.
2.2. Ahrefs
Another service with quite informative reports in the free version. As soon as you enter the domain URL in Backlink Checker from Ahrefs , you can get the following information: domain trust; number of donor domains; number of backlinks; list of TOP-100 backlinks; TOP-5 anchors; TOP-5 pages by number of backlinks.
2.3. OpenLinkProfiler
OpenLinkProfiler is a simple tool that can report up to 200,000 links. It has a large up-to-date database of links and shows which links have been active in the last 90 days.
The free version allows you to export up to 100 backlinks in .csv format. The rating system that the service sets for links and donor domains is interesting; it resembles the grading system in US schools, where the highest score is A+ and the lowest is F.
The developers of the service claim that the OpenLinkProfiler report includes information only about active links that affect the site's rating. An additional advantage of the service is the ability to analyze any number of domains for free.
2.4 Moz Link Explorer
To get a backlink report from Moz Link Explorer, you will have to register. You can also get access to a 30-day trial period if you wish. The free version provides fairly comprehensive reports that can be exported in CSV format:
domain trust;
number of donor domains;
number of backlinks;
graph with the dynamics of acquisition and loss of backlinks;
donor domain trust graph.
The last two reports are particularly convenient, visual and provide information on the dynamics of the backlink profile and its quality.
2.5. Google Search Console
Google Search Console is a great free tool for backlink research, with one downside: you can only research your own site or a resource whose reports are shared.
To get information about backlinks, just go to the Links section, where in the external links reports you can find out:
total number of backlinks;
list of donor domains;
list of anchors;
the ability to export external links to a CSV file.
It's important to know that you can use Google Search Console to ask Google to ignore or remove backlinks that you consider to be low-quality or outdated.
2.6. BuzzSumo
BuzzSumo is a familiar name to anyone who works with content. But the service also allows you to track backlinks.
With BuzzSumo, you can not only evaluate the relevance of backlinks (there is a set of filters from 24 hours to 5 years), but also find out the number of shares of material with a link on social networks and even statistics on the reaction to these messages.
To use the free version of BuzzSumo, you need to log in with your Facebook account.
3. What does external link analysis provide?
Analyzing backlinks is the SEO version of going to the doctor. You should do it regularly because it is the only way to identify problems that threaten your site's search engine rankings.
If you notice a sharp drop in rankings or simply don’t see the progress you were hoping for, check your backlinks. This analysis can also help you compare your site to your competitors and get an idea of the strategies they are using.
Let's look at the data that can be collected for analysis and how it impacts SEO and site ranking.
3.1. List of all links
An important factor is the total number of backlinks leading to the site. The situation is as follows: more backlinks mean a higher search engine ranking. But it is worth remembering the quality of the links and the number of donor domains.
With a full list of backlinks, it is easy to identify the pages that are linked to the most. If these are organic links, it means that the site audience liked the content and it is worth repeating this experience in other materials. For example, research proves that longreads collect 73% more backlinks than regular short articles.
3.2. List of all sites where backlinks are placed
There was a time when website owners tried to manipulate backlinks : they bought domains and created a large number of artificial links to the main resource. But Google algorithms are constantly evolving, and such games no longer work. Now, search engines are more interested in the number of donor domains linking to your site and the relevance of their topics.
A few backlinks from different authoritative sites can be better than dozens of links from one resource. Try to get backlinks from different domains, do not chase only the number of links.
3.3. Quality of donor sites
Two main factors determine the quality of backlinks: domain authority and backlink age. If everything is clear with the link age - Google cares about the relevance and relevance of information, then the concept of domain authority should be discussed separately.